Our Story began...

The idea behind Breath * Affirm was born in Sydney, Australia out of a personal journey.

A few years ago, our founder Deepti was inspired by a manager who began each day with affirmations. Hearing about this daily affirmations ritual sparked curiosity - how could something so simple have such a profound effect?

Everyone from celebrities to sports persons to CEO's seem to be using affirmations (we have an curated list of affirmations for you here). Deepti decided to try it herself.

But despite her best efforts, sticking to a consistent routine was tough. She craved variety, creativity, and structure, but affirmations alone felt too rigid.

Coming to life

One day it clicked: what if there was a way to guide one through affirmations the same way a yoga or fitness class guides someone through an exercise routine? Not just a list of words, but a full, engaging experience that also taps into the power of breath.

The idea for Breath * Affirm was born.

Deepti intially planned to create an app (but things didn't go as planned) and still hopes to one day, but for now she has created a YouTube Channel so people can get to experience the transformative Breath * Affirm affirmations for free.

Why breath?

Deep, mindful breathing doesn’t just calm the mind, it amplifies the power of affirmations. As you breathe in, you invite positive and uplifting words and energy. As you breathe out, you release stress and negativity and what doesn't serve you. This fusion of breathwork and affirmations helps you connect your mind and body, making the practice even more impactful.

At Breath * Affirm, we believe in creating a simple and accessible tool for everyone.

Whether you’re new to affirmations or a seasoned practitioner, Breath * Affirm offers a refreshing approach that’s easy to follow, and is uplifting, and powerful.

Join us in transforming your inner dialogue, nurturing a more positive mindset, and practicing self-care with ease.

"Breath * Affirm is here to uplift you, one breath and affirmation at a time."