Our Story began...

The idea behind Breath * Affirm was born in Sydney, Australia out of a personal journey.

A few years ago, our founder Deepti was inspired by a manager who began each day with affirmations. Hearing about this daily affirmations ritual sparked curiosity - how could something so simple have such a profound effect?

Everyone from celebrities to sports persons to CEO's seem to be using affirmations (we have an curated list of affirmations for you here). Deepti decided to try it herself.

But despite her best efforts, sticking to a consistent routine was tough. She craved variety, creativity, and structure, but affirmations alone felt too rigid.

Coming to life

One day it clicked: what if there was a way to guide one through affirmations the same way a yoga or fitness class guides someone through an exercise routine? Not just a list of words, but a full, engaging experience that also taps into the power of breath.

The idea for Breath * Affirm was born.

The app combines the simplicity of daily affirmations with the grounding nature of mindful breathing. Our app helps you plant seeds of positivity and bring to you the science affirmed benefits of affirmations by offering over 1600 affirmations in custom categories and you can even create your own affirmations.

The app creates a practice that’s both energizing and calming - designed for those moments when you need a quick reset or a boost of positivity.

Why breath?

Deep, mindful breathing doesn’t just calm the mind, it amplifies the power of affirmations. As you breathe in, you invite positive and uplifting words and energy. As you breathe out, you release stress and negativity and what doesn't serve you. This fusion of breathwork and affirmations helps you connect your mind and body, making the practice even more impactful.

At Breath * Affirm, we believe in creating a simple and accessible tool for everyone. Our app provides notifications throughout the day to gently remind you to pause, breathe, and affirm, making it easy to incorporate self-care seamlessly into your day.

Whether you’re new to affirmations or a seasoned practitioner, Breath * Affirm offers a refreshing approach that’s easy to follow, and is uplifting, and powerful.

Join us in transforming your inner dialogue, nurturing a more positive mindset, and practicing self-care with ease.

"Breath * Affirm is here to uplift you, one breath and affirmation at a time."